One of the most famous couples in the world, David and Victoria Beckham are the first and only celebrity couple to enter the world of fragrance. In 2005, Coty partnered with David and Victoria Beckham to develop a global beauty house. Like his on-and off-field personality, David Beckham's first fragrance, Instinct, reinvents the codes of elegant masculinity.
Intimately, the second fragrance collaboration with the Beckhams, fuses Victoria's fashion power with David's sensuality. To date, their award-winning formula has established David and Victoria Beckham as one of Coty's number one fragrance brands in broad distribution