Before the namesake fragrance, Chloé ruled the fashion runways with ultra-modern, feminine fashions that set the trends in 1950s Paris. Created by designer Gaby Aghion, Chloé would change how women dressed, guided by Aghion's infectious bohemian spirit. Rejecting the stiff formality of 50s fashion, she created soft silhouettes from fine fabrics, calling them "luxury prêt-à-porter."
In 1956, Aghion and her business partner, Jacques Lenoir debuted the first collection at Café de Flore—a famous Parisian meeting ground for existentialists and artists. They chose the name "Chloé" for its warm, feminine appeal, perfectly in sync with the mood of Paris at the time: youthful and modern. Today, Chloé the fragrance is a new way to wear Aghion's collections, and get a taste of the inspiring bohemian spirit that started it all.
Video: L'Eau de Chloé Television Commerical