Jovan is a mythical brand with a longstanding history. Since 1972, Jovan has been a fragrance leader and its Musk fragrance continues to be a best-selling brand.
Jovan's early marketing campaigns became industry benchmarks and, during the Rolling Stones' 1981 "Tattoo You" Tour, it was the first-ever fragrance to sponsor a rock band. Jovan is the genius, irreverent, sexy brand that lives the idea : Live life free, with pleasure and go for what you want! It's what attracts.