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Max Factor is known as the make-up of make-up artists. Mr Max Factor himself was responsible for countless cosmetic innovations from the first full-face foundation to false eyelashes and defined the 'look' for generations. The glamorous looks Max Factor created for Hollywood screen goddesses defined the concept of beauty in the 20th Century and were copied by women all over the world.

Max Factor is a highly innovative brand in the cosmetic market and this is proven by the number of patents it holds and the world-wide success of the brand.

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