Fudge
When Fudge Professional's founder stepped in chewing gum in his home town of Sydney, Australia, it sparked the idea for a revolutionary hair product which would change the male styling market as we all knew it. Inspired by that very moment, Shaper was born. Its industry-changing texture was controversial, unexpected, but totally genius, remaining unchanged since it first launched, and ever since 1991 Fugde has been out here Fudging the Rules of Styling.
Today, Fudge's mission is to offer a comprehensive range of unique and on-trend products which support the needs of the salon professional, and their clients who want to experiment with their style at home, on the move, or wherever they feel like it.