12 Jul 21

Fudge Everyday Violet Shampoo & Conditioner

Say hello to the newest addition to the cult Clean Blond toning range, a daily gradual toning and instant damage repair shampoo and conditioner that is designed to address the special needs of every blonde.

The new Fudge Professional Everyday Clean Blonde Damage Rewind is for blondes who want a neutral tone and is perfect for first timers as it enhances highlights and refreshes blonde hues with gentle cleansing and conditioning, which also protects and strengthens the hair from within. Think of this duo as a gradual tanner with no fear of over-toning ones hair.

Everyday Clean Blonde Damage Rewind will help maintain the salon colour’s tone with every wash. It’s gentle enough for everyday use, yet super effective in keeping blonde locks, well… beautifully blonde!

The specially formulated Fudge Professional Everyday Clean Blonde Damage Rewind power duo is here to make sure hair is 90% stronger*, dramatically smoother with double the softness** and after two weeks of use, 84% felt their hair condition had improved and was not over-toned.

  • Keeps blondes bright and healthy with no fear of over-toning
  • Gradually neutralises yellow tones and instantly improves damage from over-styling, chemicals and environmental effects.
  • Loaded with OPTI-PLEX™ technology, a unique complex found only in Fudge Professional Shampoos and Conditioners that repairs and strengthens each strand, both inside & out.
  • Develop with Fragrancefuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24hrs.

Fudge Everyday Clean Blonde


Apply evenly through wet hair, lather and leave it. How long you leave it is up to you, but perhaps for first time users try for around a minute to gauge your hair's reaction and 5 minutes for a more intense result. Rinse hair thoroughly and follow with Everyday Clean Blonde Damage Rewind Conditioner for maximum results, to build up hair defences, and lock in vibrant blonde tones.


Top tip:

Clean Blonde aficionados can pack an extra purple punch by using Clean Blonde Damage Rewind Shampoo and  Conditioner once a week. This duo is for your washes in between.

**Tested by breakage **When used with Fudge Professional Everyday Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and Opti-Plex™ reconstruction.


Fudge Curl Revolution Mist
Back to News & Media