Created in 1981, the Joop! brand is a leading fashion house in Germany. Joop!'s motto is "bright classic with a fresh attitude." Since 1987, Coty has translated the eccentric side of Joop! into a successful fragrance house in Europe, The Middle East, Australia and New Zealand.
Today, the provocative energy, vivid colors and sexiness of the brand equips Joop! fragrances to appeal to modern people.