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Max Factor

Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician.
Mr Max Factor invented the concept of Colour Harmony and Diagnostics which personalised make-up for women according to their skin tone, facial features and hair colour. Despite his make-up products and techniques winning Academy Awards and attracting Hollywood clientele, Mr Max Factor’s guiding philosophy was that any woman could be glamorous given the right tools and make-up artistry skills.

Continuing Mr Max Factor’s legacy is a community of make-up artists led by Pat McGrath, the world’s most influential make-up artist and Global Creative Design Director for Max Factor.

The brand creates modern, glamorous and innovative make-up that puts the transformative tools for make-up artistry into the hands of women everywhere - enabling them to create their own personal glamour statements every day.